When should I own a real estate website?
When should I own a real estate website? Many real estate entrepreneurs wonder when is the right time to own their own real estate website. What are the pros of owning your own website against not owning your current website, which most realtors are unaware of? There are a ton of service providers like Ylopo, Zurple, Zillow, Luxury Presence, Real Estate Webmaster, Sierra Interactive, Real Geeks, Easy Agent Pro, and many others that offer websites you can not own. Their websites may provide you with control over iteration but are limited. Given that these service providers are highly capable of what they do, you are literally giving all the revenue and upside potential of your own brand to these service providers.
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Kim Ades is the President and Founder of Frame of Mind Coaching and JournalEngine™ Software. Author, speaker, entrepreneur, coach and mother of 5, Kim...