We look at this great article from the Curaytor team about Facebook paid marketing. Its gives some great insights connected what a lot of agents and brokerages do wrong connected to Facebook marketing. We go through the 15 main points of the post and give some additional feedback.
http://curaytor.com/blog/The-Ultimate-Real-Estate-Facebook-Marketing-Playbook/19221
1. Think clicks + leads
2. Have a smart lead followup system in place
3. Audience size -- leave high school behind
4. Targeting -- go wider
5. Geography -- go hyperlocal
6. Match audiences to campaigns -- think relevancy
7. Budget -- be consistent, spend money
8. Duration -- shorter is better
9. Ad placement -- stay in the timeline
10. Ad design -- two kinds of clarity: clear message and high-quality image
11. Place links prominently in ad copy
12. Entice just enough
13. “Couple” ads to landing pages
14. Monitor ad performance -- get scientific
15. Innovate -- stay on the cutting edge
A Good Facebook Advert
using more than one photo in ads
placing the target link high up in ad copy
creating curiosity and engagement by leaving the address and price out of ad copy (if a listing-related post)
crafting an informative, enticing description
linking to a landing page that aligns with the ad and features a clear, bold call to action
Bigger Picture
Setting proper goals
Having a sophisticated lead follow-up system
Picking the right audience size
Targeting audience effectively
Setting a proper budget
Establishing a useful ad duration
Designing ads effectively
Placing ads in the best locations
Placing links properly in ad copy
Reviewing ad performance productively
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